Azet is the leading Slovak website. The portal was established in 1997. At the start it offered the Zoznamka.sk service, which was followed in 1999 by Pokec.sk. These services were connected under a common domain Azet.sk in 2001. In 2005 Azet.sk was redesigned and e-mail, a catalogue of companies and search functions were added. Content was also expanded progressively to include additional services: Aktuality.sk, Sport.sk, Cestovanie.sk, Diva.sk, Najmama.sk, VideoAlbumy.sk, Tahaky-referaty.sk, Kalendar.sk, Minihry.sk, Katalog firiem, Pocasie, Autobazar.sk, Slovnik.sk, Horoskopy.sk and others. Since 2010, Azet.sk has been a member of theRingier Axel Springer group.

Task

Sales activities and contracting of parties for the discount portal zlavy.azet.sk, with minimum offer of two offers per region per week. Goal was to be in the Top 5 discount portals in Slovakia by the end of 2011.

Solutions

• Analysis of competing portals
• Definition of fundamental segments to be targeted
• Definition of short and long-term acquisition and production goals
• Prompt connection to acquisition team of retailers with marketing experience
• Establishment of call center for fast sales penetration
• Offers with discounts of at least 50%

Results

• 294 offers delivered for publication in the first 4 months of portal operation
• Offers proportionally divided between individual regions as requested in task
• More than 4000 interested parties contacts
• Delivery of exclusive acquisitions (UFO, Aqua Kubín, Wellness Patince, etc.)