MEDIA/ST s r.o. – The Media ST publishing house provides professional information on the machine industry, construction, flat design and other similar sectors. This publishing house with 15 years of tradition (employing more than 30 internal and external staff) has focused on technically-themed magazines and books since its entry on the media market. The following magazines can be found on its websites: STROJÁRSTVO/STROJÍRENSTVÍ, STAVEBNÍCTVO A BÝVANIE, TOP TRENDY V BÝVANI, TOP HOTELIERTSVO, EKOBÝVANIE, TOP HOTELNICTVÍ, STROJÁRSKY KALENDÁR, ŠPORTMAGAZÍN. The MEDIA/ST masthead also includes an internet catalogue of machine tool and construction companies and the publishing house annually prepares a desk calendar for machine tool and industrial companies. The publishing house’s headquarters opened in 1997 in Žilina and the company has branches in Bratislava, Banska Bystrica, Trenčín, Košice and Brno. There is a separate group within MEDIA/ST that works on a package of electronic services placed on the machine tool industry server www.strojarstvo.sk and on the construction server www.stavebnictvoabyvanie.sk. These products include advertising banners, electronic news subscription services, updating the construction or machine tool company catalogue, bulk e-mail delivery and other products.
The MEDIA/ST staff team.

Task

Support acquisition activities for sales of advertising, advertising banners and company promotions at trade fairs. Building an internet catalogue of machine tool companies.

Solution

• Proceed pursuant to cooperation with MEDIA ST
• Creation of web database and trade fair exhibits
• Active sales using the call center

Results

• Largest catalogue of machine tool companies in the Czech Republic and Slovakia
• Participation in all machine tool trade fairs in Central Europe
• Securing advertisements for the Media ST periodical